Marketing, the Fundamentals

Marketing & Digital Technology

Fully Booked

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This engaging practical workshop is presented by an industry practitioner, who will share business examples that will help you learn how to develop an effective marketing plan as well as understanding best practices for websites and advertisements.


Business owners, managers, marketers or anyone wanting to understand how to develop an effective marketing plan for their business.


  • What is marketing?
  • The role of marketing and how it influences your business’ success
  • Marketing channels (traditional and online)
  • What is a brand and why is it so important?
  • Understanding and defining your unique selling proposition
  • Ingredients of a marketing strategy and plan

  • Design/copy advice for advertisements
  • Important dos and don’ts for websites
  • An overview of social media marketing

An integral part of this workshop will involve practical elements using participants marketing concerns. Participants are welcome to bring specific questions to the workshop where solutions will be worked through. To assist this process, a pre-course questionnaire will be emailed to participants to ensure that meet your unique learning needs.


  • Discover how marketing can improve your business performance
  • Find out how to generate and add business value using sound marketing strategy and practice.


Four hours


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.


Course Dates


$ 370.00 + GST for members
$ 500.00 + GST for non-members


This workshop has qualified with the Management Capability Development Voucher Fund programme
Event reference OSEA131

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to


To View Otago Southland Employers' Association Terms and Conditions please click here.

Fully Booked

Register your interest

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