Marketing, the Fundamentals

LEARNING OBJECTIVES

This engaging practical workshop is presented by an industry practitioner, who will share business examples that will help you learn how to develop an effective marketing plan as well as understanding best practices for websites and advertisements.

DESIGNED FOR

Business owners, managers, marketers or anyone wanting to understand how to develop an effective marketing plan for their business.

LEARNING CONTENT

What is marketing?
The role of marketing and how it influences your business’ success
Marketing channels (traditional and online)
What is a brand and why is it so important?
Understanding and defining your unique selling proposition
Ingredients of a marketing strategy and plan 
Design/copy advice for advertisements
Important dos and don’ts for websites
An overview of social media marketing

An integral part of this workshop will involve practical elements using participants marketing concerns. Participants are welcome to bring specific questions to the workshop where solutions will be worked through. To assist this process, a pre-course questionnaire will be emailed to participants to ensure that meet your unique learning needs.

LEARNING OUTCOMES

Discover how marketing can improve your business performance
Find out how to generate and add business value using sound marketing strategy and practice.

DURATION

Four hours

FACILITATOR

Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.

NEXT LEARNING STEP

Course Dates

INVESTMENT

$ 370.00 + GST for members
$ 500.00 + GST for non-members

NZTE Voucher

This workshop has qualified the NZTE Capability Development voucher programme
Regional Business Partner Network event reference OSEA131

Small and medium size businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Approved businesses will receive a voucher for up to 50% of the course investment fee.

For more information on the NZTE Capability Development voucher programme or to find your local Regional Business Partner please visit nzte.govt.nz