Marketing in a Digital World

Marketing & Digital Technology

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A business needs to have a strong online presence these days if it wants to be competitive. Whether you have the budget to hire external marketing expertise or not, self-education is vital to understanding what is relevant, and what is not, for your business.

This workshop will touch on all things digital and give you the direction needed to progress your business.


Business owners, managers, marketers or anyone looking to increase their digital knowledge and improve their business’ online presence.


  • Overview of the digital marketing landscape
  • Understanding your message and USP
  • Email marketing
  • Content marketing
  • Website best practice including what questions you should be asking the web developer
  • Search engine optimisation – get your site up the search rankings
  • Search marketing - how does Google Adwords work and is it relevant for your business?
  • Conversion optimisation
  • Social media marketing
  • Insightful examples
  • Overview of measurement tools to determine the success of your digital marketing campaigns
  • Useful tools and apps


Participants will understand the concepts, tools and techniques that go into creating effective Digital Marketing campaigns and have the confidence to implement them.


1 day


Philippa Crick from Dunedin

An innovative problem solver and strategic thinker, Philippa is the Marketing Director and Social Media Strategist at a Dunedin Marketing Agency.

A confident and knowledgeable speaker, she regularly presents marketing seminars and writes informative articles on the latest social media trends, as well as general marketing advice.

Having worked in the industry for over 18 years, Philippa has an extensive background in branding, design, advertising, print management and digital marketing including websites, email marketing and social media. Philippa is also certified with Google Adwords and manages a number of effective campaigns for a wide range of industries.

At the forefront of social media marketing, Philippa translates her knowledge to guide organisations on how to effectively integrate ‘social’ into their business strategy.


Course Dates

Invercargill 10 March 2020 09:00 am - 04:00 pm OSEA, 192 Spey Street, Invercargill
Dunedin 13 August 2020 09:00 am - 04:00 pm OSEA, 16 Mcbride Street, Dunedin


$ 630.00 + GST for members
$ 895.00 + GST for non-members

NZTE Voucher

This workshop has qualified with the Management Capability Development Voucher Fund programme
Regional Business Partner Network event reference OSEA276

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers

Management Capability Development Vouchers are only available through the Regional Business Partner Network (RPB) Growth Advisors.

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to


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